David Holz on Midjourney and the burgeoning space of AI art

Right now, it feels like the invention of an engine: like, you’re making like a bunch of images every minute, and you’re churning along a road of imagination, and it feels good. But if you take one more step into the future, where instead of making four images at a time, you’re making 1,000 or 10,000, it’s different. And one day, I did that: I made 40,000 pictures in a few minutes, and all of a sudden, I had this huge breadth of nature in front of me — all these different creatures and environments — and it took me four hours just to get through it all, and in that process, I felt like I was drowning. I felt like I was a tiny child, looking into the deep end of a pool, like, knowing I couldn’t swim and having this sense of the depth of the water. And all of sudden, [Midjourney] didn’t feel like an engine but like a torrent of water. And it took me a few weeks to process, and I thought about it and thought about it, and I realized that — you know what? — this is actually water.

Right now, people totally misunderstand what AI is. They see it as a tiger. A tiger is dangerous. It might eat me. It’s an adversary. And there’s danger in water, too — you can drown in it — but the danger of a flowing river of water is very different to the danger of a tiger. Water is dangerous, yes, but you can also swim in it, you can make boats, you can dam it and make electricity. Water is dangerous, but it’s also a driver of civilization, and we are better off as humans who know how to live with and work with water. It’s an opportunity. It has no will, it has no spite, and yes, you can drown in it, but that doesn’t mean we should ban water. And when you discover a new source of water, it’s a really good thing.

I think we, collectively as a species, have discovered a new source of water, and what Midjourney is trying to figure out is, okay, how do we use this for people? How do we teach people to swim? How do we make boats? How do we dam it up? How do we go from people who are scared of drowning to kids in the future who are surfing the wave? We’re making surfboards rather than making water. And I think there’s something profound about that.